Introduction -- The cover letter is how it all starts -- How this book is organized -- The purpose and objectives of a cover letter -- The importance of cover letters in your winning job search campaign --The rules : there aren't any! -- pt. I. Creating and distributing your cover letters -- 1. Cover letter formats and types for every situation -- Cover letter formats -- A word about electronic communication -- The nine types of cover letters -- 2. Preparing to write -- Six steps to better cover letters -- Step 1 : identify your key selling points -- 3. Writing your cover letters -- Step 2 : pre-plan -- Step 3 : write the opening paragraph -- Step 4 : write the body -- Step 5 : write the closing -- Step 6 : polish, proofread, and finalize -- 4. The anatomy of a winning electronic cover letter (plus electronic resume tips) -- Electronic cover letters -- Electronic and scannable resumes -- 5. Cover letter presentation -- Developing winning visual presentations -- Design considerations -- 6. Answers to common cover letter questions--and tips to help you beat the odds -- Frequently asked cover letter and resume questions -- Using your PC in your job search -- Distributing your resumes and cover letters -- Managing the paperwork and the job search process --
pt. II. Sample cover letters -- 7. Before-and-after cover letter transformations -- How to use the samples -- 8. Winning cover letters for blue-collar and trades positions -- Top 5 cover letter writing tips for blue-collar and trades positions -- 9. Winning cover letters for young professionals/new graduates -- Top 5 cover letter writing tips for young professionals/new graduates -- 10. Winning cover letters for mid-career professionals -- Top 5 cover letter writing tips for mid-career professionals -- 11. Winning cover letters for senior managers and executives -- Top 5 cover letter writing tips for senior managers and executives -- 12. Winning cover letters for technical and scientific professionals -- Top 5 cover letter writing tips for technical and scientific professionals -- 13. Winning cover letters for career changers -- Top 5 cover letter writing tips for career changers --
pt. III. The total job search : thank-you letters, recruiters, and resumes -- 14. Winning thank-you letters -- How thank-you letters can help you land a job -- Frequently asked questions about thank-you letters -- Thank-you letter checklist -- One final recommendation -- Sample thank-you letters -- 15. Cover letter tips and techniques from recruiters -- Advice from the recruiters -- Key points to remember -- 16. Next-generation job search letters -- High-impact networking letters -- Personal branding letters -- Reconnecting letters -- Career-update letters -- 17. Winning resume strategies -- Resume strategy -- Resume writing -- Resume presentation -- Recommended resume formats -- Magical tips on resume writing -- 18. Strategies, tips, and techniques to recession-proof your career -- Job search in a challenging economic environment -- The eight most important elements of job search success -- The bicycle model of job search -- The top eight lifelong career-management strategies for success -- Moving forward -- pt. IV. Appendixes -- Appendix A. Using keywords to win in your job search -- What are keywords, and where did they come from? -- What is all this talk about keywords and scanning? -- How do I use keywords in my cover letters? -- Which keywords are right for me, my profession, and my industry? -- Appendix B. Action verbs for cover letters -- Appendix C. Recommended job search and career Web sites -- Dictionaries and glossaries -- Job search sites -- Company information -- Interviewing company research tips and techniques -- Salary and compensation information -- Top 10 career blogs -- Appendix D. Index of contributors -- Index.